Features

More than a CRM. A connected system for running your real estate business.

Create marketing, capture opportunities, nurture relationships, manage your day, and move clients into transactions without rebuilding the story in another tool.

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Marketing & Lead Generation

Turn your business information into marketing — and your marketing into opportunities.

Marketing Materials

Create professional property and open-house flyers, Just Listed and Just Sold graphics, social content, newsletters, buyer and seller guides, and campaign content. Reuse your branding, listings, property information, photos, contact details, and other business context.

Landing Pages

Publish branded pages on a hosted URL, connect your branding, add lead forms and calls to action, and measure performance.

  • Individual properties and property showcases
  • Open houses and home-value requests
  • Testimonials and buyer or seller resources
  • Custom campaigns

Lead Capture

Turn form submissions into organized leads with source and campaign context attached. Review opportunities, prevent duplicates, assign ownership, and move new interest directly into follow-up.

Lead Nurture & Communication

Stay useful and visible until the timing is right.

Email Campaigns

Create, target, schedule, test, and send campaigns from NextAccord.

Newsletters

Build branded newsletters using the same Marketing Materials capability, then send them through your campaign workflow.

Saved Views & Segmentation

Build useful audiences from your database and return to them whenever you need to communicate or follow up.

Connected Email

Connect Gmail or Outlook and handle individual communication alongside the rest of the relationship.

Templates

Save communication you use repeatedly and adapt it quickly for the client in front of you.

Consent & Unsubscribe Management

Keep communication preferences connected to the customer record and campaign workflow.

Daily Priorities & Follow-Up

Know what needs attention.

Today

Bring new opportunities, leads needing attention, follow-ups, overdue tasks, appointments, active transactions, and other daily priorities into one view.

Contact Queues

Turn your database into working groups of relationships that need attention. Use system queues for common real estate situations and create your own queues for the way you work.

Tasks & Reminders

Keep calls, emails, follow-ups, deadlines, and next actions tied to the people and transactions they belong to.

Task Plans

Apply repeatable sets of work to transactions and other structured processes instead of rebuilding the same checklist.

Client Relationships

Keep the relationship, history, and next step together.

Complete Contact Records

Keep contact information, lead source, activity history, communication, tasks, appointments, property interests, custom information, and transactions connected.

Activity Timeline

See the history of the relationship before the next conversation.

Custom Fields & Lists

Track the information that matters to your business and organize contacts around the way you work.

Properties & Listings

Connect properties and listings to the people, transactions, and marketing built around them.

Transactions & Commissions

Move buyer and seller business forward.

Transactions

Manage buyer and seller work through configurable stages with participants, next steps, milestones, activity, and property context.

Task Plans

Apply your process consistently as a transaction moves forward.

Commission Tracking

Keep projected, expected, and received commission connected to the transactions producing it.

Calendar & Scheduling

Keep appointments connected to the work around them.

Google & Outlook

Connect Google or Outlook to send appointment invites and save appointments to your calendar.

Appointments

Manage appointments and attendees alongside contacts and transactions.

Calendly

Bring scheduled appointments into the same workflow where the relationship is managed.

Flexible Calendar Views

Work across day, week, month, and agenda views.

AI Assistance

Practical AI inside the workflow.

Relationship Summaries

Get up to speed on recent activity, open follow-up, and transaction context before reaching out.

Next-Action Suggestions

Use existing CRM context to identify useful ways to move a relationship forward.

Drafting Assistance

Draft follow-up communication and marketing materials faster.

Notes to Actions

Turn meeting and call notes into suggested tasks, reminders, contact updates, transaction updates, and communication drafts — then review what gets saved.

Reporting & Analytics

Know what your business is actually doing.

See leads, pipeline, activity, transactions, campaigns, and usage in one place — grounded in your real data, not estimates.

Leads & Pipeline

See lead volume, source mix, and current pipeline by stage — for the whole team or just your own work.

Activity, Follow-Up & Transactions

Track completed work, what's overdue, and transaction and milestone status at a glance.

Campaign Performance

See campaign send activity, delivery outcomes, and quota status without digging through logs.

Team Usage & Export

Owners and Admins can monitor AI and campaign usage, and export any analytics view to CSV.

Team Operations

Give a growing team one place to operate.

Roles & Permissions

Support Owner, Admin, Agent, and Assistant responsibilities with appropriate access.

Assignment & Workload Visibility

Put leads and work in the right hands and see how work is distributed across the team.

Shared Administration

Manage the account, settings, and team operation centrally.

Handoffs & Ownership

Transfer relationships and responsibilities cleanly when team membership changes.

Invitations

Bring teammates into the account and get them working in the same system.

Data, Setup & Portability

Bring your business with you.

Contact Import

Import your existing contact database with mapping, duplicate handling, and review.

Data Export

Export the business records available to your role when you need them.

Guided Setup

Every paid plan includes a one-on-one getting-started session to help establish your NextAccord workflow.

See how your business works when the pieces stay connected.

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Agent, Agent Pro, and Team available to try. 14 days. No credit card required.