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Real estate CRM and business platform

Keep your whole real estate business moving.

Prioritize the right relationships with real client signals and AI that knows the context. Keep marketing, lead capture, nurture, follow-up, and transactions connected around your clients.

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See how Contact Queues work

Contact Queues

  • New Leads
  • Hot Leads Needing Attention
  • Unassigned Leads
  • Overdue Follow-Up
  • No Next Follow-Up
  • Recent property interest

Do First Today

  1. LeadUrgentNew lead is still waiting for first contact.
  2. Follow-up taskUrgentOverdue follow-up
  3. LeadHigh priorityHot lead has no open next action.
  4. TransactionUpcomingMilestone approaching.
Illustration: each Today item shows why it needs you.

Contact Queues

Prioritize your contacts.

Find the people who need you next, from new leads and overdue follow-up to clients showing fresh property interest. Ready-made Contact Queues give you a clear place to start.

Build your own queues around the way you work — by lead source, temperature, tags, last touch, saved properties, or saved searches.

Contact Queues

  • New LeadsMake a strong first connection with new leads.
  • Hot Leads Needing AttentionKeep your most promising leads moving.
  • Unassigned LeadsPut new relationships in the right hands.
  • Overdue Follow-UpCatch up with the people waiting to hear from you.
  • No Next Follow-UpGive each relationship a next step.
  • Recent property interestReconnect with clients who recently saved a property or search.
  • Your queues — built around the way you work

Today

Know who to work next — and why.

Start with a clear view of the relationships, follow-ups, and transactions that need you. Today brings urgent work, upcoming commitments, and recent property interest together, with a concrete reason to reach out.

See what happened and take the next step: log a touch, snooze an item, or schedule follow-up right from the list.

Urgent

Overdue follow-up, or a new lead still waiting for first contact.

High priority

Follow-up due today, or a hot lead with no open next action.

Upcoming

Follow-up and transaction milestones coming up soon.

One connected business

Your business is one continuous relationship. Your software should work the same way.

Someone sees your marketing. They become a lead. Maybe they’re ready now. Maybe they need six months of useful follow-up before the timing is right.

NextAccord keeps that journey connected — from the marketing that creates interest to the follow-up that builds the relationship and the transaction that moves it toward closing.

  1. Create
  2. Capture
  3. Nurture
  4. Prioritize
  5. Manage
  6. Transact
  7. Measure
  8. Grow

Marketing & lead generation

Create marketing that brings in leads.

Marketing Materials

Turn the information already in your business into property flyer PDFs, Just Listed and Just Sold graphics, square and portrait social graphics, visual email newsletters, and downloadable Buyer and Seller Guides using your listings, photos, agent identity, and reusable branding.

Social Publishing

Create branded social graphics and captions, then publish to Facebook Pages and Instagram Professional accounts from Marketing Materials. Connect that interest to Landing Pages and lead capture, so your marketing leads into the next client relationship.

Landing Pages

Publish branded pages for a single property, a property showcase, an open-house registration, a home-value request, a find-homes-matching-your-needs request, client testimonials, or a custom campaign. Publish on your own domain, send leads who opt in into a Drip Campaign, and see form submissions and leads captured by page. Every submission arrives in NextAccord ready for Lead Review.

IDX integration brings saved properties, saved searches, and property browsing into the client relationship. See what caught their attention, find a clearer reason to follow up, and give NextAccord AI more context for the next conversation. Explore IDX integration

Together, Marketing Materials, Social Publishing, Landing Pages, and Lead Review connect the path from create → publish → capture → prioritize → follow up → transact.

Explore marketing features

Nurture

Most leads aren't ready today. Stay connected until they are.

Keep relationships active with Drip Campaigns, follow-up reminders, and your own inbox — without relying on memory or scattered tools.

Drip Campaigns

Nurture relationships with multi-step email campaigns built from your saved and branded templates. Keep in touch with contacts and automatically welcome leads who opt in on your Landing Pages.

Saved Views & audiences

Build audiences from your contact database and return to them whenever you need to follow up or enroll people in a campaign.

Gmail & Outlook

Send follow-up from your own inbox, keep client email on the contact timeline, and reuse the templates that work.

Reminders & structured follow-up

Schedule the next touch so promising relationships don't quietly disappear.

NextAccord helps you stay visible, useful, and organized throughout the time between first interest and the decision to move.

Keep the whole relationship connected.

Keep lead source, conversations, notes, activities, tasks, appointments, property interests, custom details, communication, and transactions connected around the client. When it’s time to follow up, you have the context. When the relationship becomes business, that context comes with it.

Move relationships into transactions without starting over.

Manage buyer and seller transactions through stages, milestones, participants, next steps, task plans, property context, and commission tracking. See your pipeline by stage and what’s coming next — while the relationship history remains connected.

NextAccord AI

AI that sees more of the client story.

Real client signals help you see who needs attention and why. NextAccord AI combines the client context already in your CRM with property-interest signals from IDX integration, helping you understand what is happening and make a better next move.

  • Understand recent property interest alongside the client’s history and next steps.
  • Get a better next move for the client in front of you.
  • Get up to speed with a client summary and draft a relevant follow-up.
  • Turn meeting and call notes into proposed tasks, reminders, and CRM updates with Notes to Actions.
  • Turn the suggestions you choose into work in the CRM.

Choose which suggestions to use and edit drafts before sending. Your client information is not used to train AI models, and AI providers do not keep it after responding.

Explore NextAccord AI

Bring your business with you

Bring your contacts. Keep your business moving.

Bring your existing contacts, custom fields, and list values into NextAccord by CSV. Keep the details that matter to your business, with Guided Setup to help you get started.

  1. 1Upload your CSV
  2. 2Map fields and list values
  3. 3Review validation and duplicates
  4. 4Bring your contacts into NextAccord

See what's happening across your business.

Track lead sources and campaign activity alongside pipeline, follow-up, transactions, commissions, and usage in Reporting & Analytics.

Explore reporting

Start with your business. Grow into a team.

Give everyone clear priorities, put work in the right hands, and see workload and results as your team grows. Keep client relationships connected through every handoff.

Explore NextAccord for teams
Explore email, calendars, social publishing, IDX, lead capture, and data connections

Run more of your real estate business from one place.

Know who to work next. Build relationships. Create marketing. Move transactions forward.

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14-day free trial. No credit card required.